How to Track Repeat Business in Google Analytics

 You can keep track of repeat visitors with Google Analytics. Google offers a free Web statistical service called Google Analytics that lets you access a range of information about people who visit your website or blog. For a company that is looking to attract and retain customers, it is important to know how many repeat visitors you have to your site and how often they return. Google Analytics generates a specific report detailing your site’s statistics for first-time and repeat business.

Difficulty:Moderate1
Open a Web browser and go to Google.com/analytics.
2
Click on the “Access Analytics” button in the upper-right corner of the page.
3
Log in to the site using your email address and Google password.
4
Click on the URL or name of the site you are tracking.
5
Click on the “Behavior” link underneath the “Visitors” section on the left side of the page.
6
Choose the report labeled “New vs. Returning.”
7
Click on the “Returning Visitor” link to view a detailed breakdown of how much repeat business your site gets per day and how often visitors return.

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